Emma Sutcliffe, SVP, Patient Insight and Solutions gives an overview of patient engagement, benefits of investing in patient engagement programmes and why elevating patient engagement should be an essential business spend for patient safety, support and societal gain.
read more >>Health literacy in action
Prime Global 20 October, 2021The World Health Organisation defines health literacy as ‘the personal characteristics and social resources needed for individuals and communities to access, understand, appraise and use information and services to make decisions about health.’1 Where levels of health literacy are high, people are able to play an active role in improving and maintaining their own health, engage successfully with community action for health, and push governments to meet their responsibilities in addressing health and health equity.2
read more >>Patient Engagement Day 2021: the highlights!
Prime Global 27 September, 2021On Wednesday 1st September 2021, we launched the first-ever annual Patient Engagement Day – and what a day it was! Olivia Kersey, Patient Strategist, takes a look at some of the highlights.
Starting as a spontaneous brainwave from Emma Sutcliffe, our SVP, Patient Insights and Solutions, Patient Engagement Day 2021 involved a webinar with top industry thought leaders, video collaboration with three of our Patient Partners, a Twitter campaign, case study sharing, and the development of a toolkit to help other organisations to get involved. And that was just for the launch!
read more >>What next for Plain Language Summaries?
Prime Global 24 September, 2021Plain language summaries, or PLS, are a concept that has indelibly changed our world of medical publications, likely forever. And yet, we still seem a world away from having PLS integrated fully and consistently into publications practices. In fact, it has taken several years of head-scratching to even align on a definition for PLS for publications, versus patient lay summaries of clinical trials, layperson summaries, and so on.
read more >>Amplifying the Patient Voice in Healthcare Webinar
Prime Global 20 September, 2021View the on-demand recording of our Patient Engagement Day webinar on ‘Amplifying the Patient Voice in Healthcare’. Emma Sutcliffe and panellists, Shona Davies and Laura McKeaveney discuss what it really takes to amplify the patient voice in healthcare.
read more >>The WHO Global Patient Safety Action Plan 2021-2030: Implications for Patient Engagement in Pharma
Prime Global 17 September, 2021The WHO Global Patient Safety Action Plan 2021-2030 is a key document that outlines the changes and aspirations that the WHO has for the next decade around protection and wellbeing of patients. The plan, produced on 3 August 2021, aims to educate various stakeholders (NHS, HCPs, pharma and patient groups) about current issues surrounding patient safety and outline their proposed solutions1. The main goal over the next 10 years is a ‘zero harm philosophy’1. This means that although it’s impossible to totally wipe out errors in patient safety, the goal is to work towards being as close to zero harm as possible. But why are we telling you about it now? Because it’s World Patient Safety Day!
read more >>Amplifying the patient voice for better engagement, recruitment and retention
Prime Global 26 August, 2021Ross Jackson, VP Patient Recruitment Services, discuses the benefits of including patients at every stage of the drug development process.
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The Cycle of Patient Engagement
Prime Global 19 August, 2021Patient engagement strategist, Olivia Kersey, takes the patient engagement conversation to the next level.
read more >>Oncology R&D: the patient insights we’re still missing, and how to catch up
Prime Global 1 July, 2021Patient engagement strategist, Olivia Kersey, highlights how patient insights can improve R&D in pharmaphorum‘s Deep Dive: Oncology 2021.
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Emma Sutcliffe joins Prime Global as Senior Vice President, Patient Insights and Solutions
Prime Global 13 April, 2021Prime Global, the international medical communications and market access group, is delighted to welcome Emma Sutcliffe as Senior Vice President, Patient Insights and Solutions. Emma will lead on patient engagement and support Prime Global’s seven agencies and four consultancies to deliver patient-centric communications.
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