Prime Global, a recognised global leader in medical communications, evidence and access, and patient engagement, has acquired earthware, an award-winning creative digital agency that creates life-changing solutions to real world healthcare problems. earthware joins Prime Global in supporting pharma and biotech clients at every step of the healthcare journey; their industry-leading technology expertise will complement Prime Global’s scientific heritage and proven delivery, enhancing and expanding Prime Global’s existing digital capabilities.

“Innovation and creativity are part of our DNA,” says Graeme Peterson, CEO of Prime Global. “We’ve been looking for the right strategic technology and digital partner to help us achieve our vision to transform patients’ lives, now and for future generations. We’re thrilled to have found that in earthware and I’m excited to see the extra value we will provide for our clients across all our services.”

earthware shares a similar vision. “We’ve been looking for a partner who celebrates the same values and people-centric culture as we do, and who brings scientific and market access expertise to help us develop even more innovative solutions for pharma and healthcare companies undergoing a digital transformation,” says Neil Osmond, CEO of earthware. “There’s natural synergy between us and I look forward to seeing where we can go together.”

Since partnering with Levine Leichtman Capital Partners in April 2021, Prime Global acquired HCD Economics in January 2022 and the combined organisation continues to go from strength to strength. earthware is also growing rapidly, winning more than 15 industry awards in the last three years.