Prime Global, the international medical communications and market access group, today announced the launch of a new strategic consultancy, IRIS. IRIS (Insights-Research-Innovation-Strategy) will support each Prime Global agency to provide ever more effective solutions to their clients, as well as working directly with clients on big-picture programs to deliver transformational change.

Graeme Peterson PhD, Chairman and CEO of Prime Global, says, “The IRIS team has already been working on high-level projects for some key clients, delivering outstanding results, so it’s very exciting to formally reveal our newest consultancy within Prime Global!”

IRIS has developed organically from the wealth of experience and expertise within Prime Global and is made up of highly experienced strategists, innovators, scientific storytellers, digital gurus and award-winning creatives. For each project, the IRIS team identify the blend of skillsets needed and pull in the right people from across Prime Global, forming a tailored team for each challenge.

“IRIS focuses on seeing things differently and helping clients achieve their vision,” says Peter Agathangelou, PhD, Executive Director of Strategy and Innovation at Prime Global. “It combines visionary thinking with exceptional strategic planning skills to provide unique solutions, and I’m thrilled to be part of it!”

Prime Global has experienced exceptional organic growth in recent years, including the February 2020 launch of Prime Access, a Market Access consultancy, as well as acquiring a new agency, Cambridge, just last month. The company is proud to rank on several business growth lists such as the Sunday Times Fast Track 100 in 2018 and 2019, and of being selected as consultancy growth winners of the Alantra Fast Pharma 50 in 2019 and 2020.